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Alaska Airlines® Chinese New Year Parade

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Named one of the top ten Parades in the world by the International Festivals & Events Association, the San Francisco's Chinese New Year Parade is one of the few remaining night illuminated Parades in North America and the biggest parade celebrating the lunar new year outside of Asia. Started in the 1860's by the Chinese in San Francisco as a means to educate the community about their culture, the Chinese New Year Festival & Parade have grown to be the largest celebration of Asian culture outside of Asia. Since 1958, the parade has been under the direction of the SF Chinese Chamber of Commerce.

Over 100 units will participate in the Chinese New Year Parade. A San Francisco tradition since just after the Gold Rush, the parade continues to delight and entertain the many hundreds of thousands of people who come to watch it on the street, tune in to watch it on television or on your mobile phone through our Live-stream on our Facebook page. The 2023 Alaska Airlines® Chinese New Year Parade (Year of the Rabbit) will be held on Saturday, February 4, 2023.

Nowhere in the world will you see a lunar new year parade with more gorgeous floats, elaborate costumes, ferocious lions, exploding firecrackers, and of course the newly crowned Miss Chinatown U.S.A. and her court. A crowd favorite is the spectacular 288' Golden Dragon ("Gum Lung"). It takes a team of over 180 men and women from the martial arts group, White Crane, to carry the Golden Dragon through the streets of San Francisco.

We are looking for colorful, fun, creative, and entertaining groups to be part of this exciting parade. Come join us by submitting your application no later than  Monday, October 31st, 2022

This year's Chinese New Year Parade promises to warm your heart and electrify your senses, come rain or stars.

For more information, please visit our website at You can also contact the Parade Office at (415) 889-8823 or at